Pure Fishing is an 80-year old company with storied brands such as Berkeley baits and Abu-Garcia reels and was struggling to keep up with the demands of world-class customers such as Walmart. The company was generating obsolete inventory and not meeting its customers’ On-Time Delivery expectations
DCI was engaged to assist in the physical and organizational transformation of the company into highly focused, high-volume, factories based on Lean Manufacturing Methods.
The factory was divided into individual business units with operational KPIs and customer-focused organization structures, and then physically redesigned to meet its externally-focused demands for line, bait, rods, and reels.
The company’s operations were successfully turned around and profitability rapidly improved. It later attracted a $1.3B investment from a Private Equity firm.
- Lean Manufacturing
- Facility Design
- Construction Oversight